Our Story
Shouryakriti is a mission-driven Indian brand — making products true to India’s spiritual and cultural ethos.
Shouryakriti began with a simple belief — that our traditions, our cows and our nature are still the foundation of purity in every Indian home. We make products from pure desi gomay (cow dung) — incense, havan samagri and more — so every ritual stays natural, pure and rooted in tradition.
100% women-run
Shouryakriti is a fully women-owned and women-run brand. The strength of India’s women is behind every product — from idea to making. Our mission is to give women across rural India dignified work and self-reliance.
What we stand for
We won’t stop at incense. Over time we’ll bring more products tied to India’s art, craft and cultural heritage — artwork, puja essentials and much more. Every product will meet the same test: is it true to the soul of India?
हमारी ब्रांड तो गाय है गाय
Our brand ambassador, "Gaay," is the soul of every product — a symbol of tradition, compassion and purity. No harmful chemicals, no gimmicks — just tradition, and the purity of home.